Posterous theme by Cory Watilo

South Wales Internet Strategy Program

I'm pulling together some ideas for something I'm loosely calling an "Internet Strategy development program for business" (working title).

The concept is to help business develop a much greater awareness of what they could be doing in the new digital arena.

Topics covered include:
- social media
- website analytics
- seo
- online marketing
- email marketing
...

One possible format is this: a group meets once a month and we discuss the current topics, discuss how the group progressed that month and set the (flexible) goals for the next month (I like the idea of the group format as attendees can learn from each other in a very supportive environment).

My current thinking is that the program would run for between 6-9 months so we have enough time to properly cover the core topics. Perhaps after that we continue on a rolling basis discussing new topics and drilling down deeper into existing ones.

The idea is to take South Wales (as that is where the original group will be based) business owners/key stake holders from being digitally intimidated to much more web aware and capable of making the right on-line decisions for their business.

A few things I am mulling:
- should I perhaps have social media as a program on its own?
- I like the idea of flexibility where business can attend the sessions they want as long as this does not affect their commitment to the program. Please feel free to add your input in which ever way you prefer: comments, email, twitter etc :)

Joel
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