Brand - the bedrock for web design
Today I'd like to blog about a recent collaborative project with autografik (a really great bunch of brand communication guys based here in South Wales).
A few months ago a new client approached me. They were looking for someone to reskin their website - the website is http://www.recipetracer.com/ (and that address may well still be showing the old version of the site). The reason why they were looking for a reskin is quite obvious - the design is very basic - additionally there is some series application logic running behind it which meant that, initially at least, I was being asked to look only at the front end styling.
