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Filed under: social media

Creating a "channel" for your World Cup Rugby tweets

The Rugby World cup has kicked off and, as an avid fan, my twitter stream will be full of witty insights (ahem!) and cross chat on the popular #rwc #rwc11 & #rwc2011 hashtags.

However, I want to be sensitive to my regular followers (sweet aren't I?) - some of whom may not give two figs about rugby (it's crazy but true) - surely there is a way to protect them from the barrage of tweets I shall emit when Wales destroy South Africa tomorrow (ahem again!)?

...luckily there is

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What Instagram means to me

Instagram is the current iphone app doing the rounds and I have to say I'm hooked.

I initially loved the amazing hipstamatic camera app (and still use it) but nothing beats Instagram (IG for short) for quickly capturing an image and (just as importantly) quickly sharing it to the social networks of your choice (or none if you like as IG is a network in its own right).

I see some derogatory comments about IG sometimes which sort of say that people think that adding a filter to any old photo will improve it; i can see where the detractors are coming from but that's not my experience...allow me to explain.

I'm a long term (very) amateur photographert with a long term passion for images; time has taught me that no amount of expensive DSLR equipment (or even more expensive lenses) can make up for a person's inability to compose and "see" a good image; the camera is just a tool and so it is with IG.

I use IG as a completely separate social network to my main stomping ground of Twitter. Yes I do share images to Twitter occasionally but this will be for a rare circumstance (and it will also act as a "hello! I'm on IG as well" flag).

My use of IG is mainly this: if i see abstract things and textures/moments i like in everyday like, i will share them on IG. Further more I follow people on IG who share that passion - it's great to interact with people who, for example, might see the beauty in a crumpled crisp packet and want to share it - it's not for everyone i'm sure :)

The funny thing is that not only is IG the app i first check in the morning but my relationship with the network has encouraged me to take more of such photos; i mean, a few months ago i might have passed something in the street and thought "that'll make a nice photo" but *not* took it - now i'll stop and take it because i know there are folks on IG who will like it - and i'm glad those folks *also* take the time to stop & take their snaps because good images put a smile on my face. IG has altered my behaviour - not bad for a free app!

I don't use IG for family shots/work stuff - i've got other social networks & tools for that; it's a specfic tool, a specific network & a specific audience.

On IG i typically follow folks whose images are mainly taken on their iphone camera - i don't mind the odd dslr shot but, to me, that's not what IG is about. I want 'on the hoof' everyday moments/objects - i want to see how they see.

People who i've met on IG and love their photos include (IG usernames):
- @gypsycaravan (based in Ohio; lovely american photos/textures)

- @westatom (great shots, many streets & buildings. Interesting image techniques)

- @twheat (an amazing mix of photos; he's got a wonderful eye)

- @elinlia (wonderful textures & colours; my fave Instagrammer)

- @mortenbk (a recent find; based in Oslo; great urban/abstract stuff)

...and i'm sure i've forgotten loads! (which makes me think i'll do a proper IG roll call in a separate post - as an appreciation seeing as i'm coming up to my 1000th photo!).

Oh yeah, on IG (as on Twitter), i am @joel_hughes

Old Spice & Social Media

Old Spice (yes THAT Old Spice!) have unleashed a very creative social media marketing campaign which has all of the Internet a buzz.

Why are they doing this? Well, perhaps their brand has been stuck in a rut (it certainly didn't have great resonance with me - I classed it in the same league a Brut!) and it needed something to invigorate it and get people talking about it in a positive way. Well they certainly achieved that! Here is a great article which talks about what they did and also gives some good social media lessons as well.

http://technmarketing.com/iphone/8-social-media-treasures-we-learned-from-old...

Credits:
Thanks to @TweetSmarter to bringing this to my attention.
Sent from my BlackBerry® wireless device

Google Alerts 5 Min Guide

Social media monitoring is important - we need to be kept aware of what people are saying about our brand (both good and bad!).

Google Alerts is one method for doing just that and I came across this gem earlier which is all about setting up "Google Alerts" for your company.

Take a look at this great article on how to set up Google Alerts in 5 min flat.

http://bit.ly/aHvGEM

Credits:
Thanks to @MackCollier for putting this together and to @thebrandbuilder for putting it on my radar.

Sent from my BlackBerry® wireless device